In this episode, we discuss the various components contributing to gender socialisation throughout childhood, concentrating on gaming, toys and the school sphere. Exploring the impacts of specific branding and advertising, we dissect the effects of reinforcing strict gender roles and norms upon children.
Some of the topics covered include:
- the debate between gender essentialism and constructivism
- differences in branding and advertising in toys, stationery and sportswear for boys and girls
- raising children as gender neutral and the 'theyby' idea
- the potential reasons for and consequences of reinforcing a strict gender binary in childhood
- the connection between gendered branding and capitalist motives
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